Best Reviewed CRM Apps
Much in the same way that iPhone applications have allowed consumers to personalize their mobile experience by downloading a seemingly endless variety of tools and games, Salesforce.com's AppExchange has revolutionized CRM by allowing businesses to customize their business solutions with a wide variety of downloadable enhancements. The Salesforce AppExchange currently offers more than 700 applications, many of which are industry specific. Offerings range from sales and marketing to business and finance.
Six tips to surviving CRM design hell...
Having spent the past six weeks in CRM design hell, I thought I’d share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isn’t the most fun way to spend your time. For those of you who haven’t been through CRM design before, it’s probably appropriate to first explain what it is: CRM design is where, having selected the CRM technology you wish to implement, you sit with your chosen vendor, and work out how your CRM requirements will be delivered in the new software.
Practical Limits for Configurability
The last few months, my team has been working on a sample SaaS application to demonstrate the multi-tenancy concepts I’ve been describing in my papers and blog. One of the areas we spent some cycles thinking about are the aspects of...
Read more about Practical Limits for Configurability...IBM's starting to get SaaSy
I had a great meeting this morning with the folks running the SaaS initiatives at IBM. They've put one of their very smart and connected people, Sean Poulley, in charge of their internal SaaS initiatives - he's a very experienced exec and business...
Read more about IBM's starting to get SaaSy...Going After the Long Tail?
Charles Fitzgerald recently posted an article on the elusive long tail market. The article mentioned some interesting stats on Salesforce's top-heaviness - a small number of enterprise customers account for more than 40% of their user base. Which...
Read more about Going After the Long Tail? ...The 6 Principles of Deliberate Marketing
Does your sales team ignore the majority of leads marketing passes on? Marketers must develop a more intimate understanding of their target customer and the market that customer serves to generate qualified buyers that Sales won’t...
Read more about The 6 Principles of Deliberate Marketing...HP Rolling the Dice on Data Warehousing
Shortly after taking the helm of Hewlett-Packard in early 2005, Mark Hurd realized that, despite being one of the world's leading technology suppliers, HP had an embarrassing and crippling technology problem.
There was no easy way for executives to...
Read more about HP Rolling the Dice on Data Warehousing...Designing for Gestures - Lessons From Print
As a digital and web designer, most of my work has traditionally lived on a screen. Sure, I believe in the power of hand-sketching concepts and paper prototyping, but after a certain point in a project my focus moves to, and stays with, the...
Read more about Designing for Gestures - Lessons From Print...